RWO supports Ross Memorial with CHANGE FOR CHANGE fundraiser

August 13, 2025 - Have you ever heard the saying ‘a change is as good as a rest’? At Russell West Optometry (RWO) in Lindsay, your change is even more impactful — five times more! 

The CHANGE FOR CHANGE fundraiser at RWO encourages patients to donate their change for the WE ARE THE ROSS capital campaign at RMH or add a preferred amount to their invoice. RWO is matching donors’ gifts 5 to 1 up to a total of $25,000! 

“As healthcare providers, supporting local healthcare is important to us — especially when it involves such a vital institution in the Kawartha Lakes community like the Ross,” said Jodie Gourlie, Registered Optician at RWO. “As eyecare professionals, certain findings during an eye exam may require immediate work up beyond the eyes. In these situations, we depend on the Ross to provide timely and effective care that is essential to our patients’ health.” 

“We’re so grateful to Dr. Brett Marchand, Dr. Liana Cooper, and the whole team at RWO for launching their CHANGE FOR CHANGE fundraiser in support of the Ross,” said Erin Coons, RMH Foundation CEO. “Together, they have a clear vision of the future of patient care in our community and are inviting their patients to help them keep it bright. Exceptional health care close to home makes this a great place to live and work. We can all help transform care in the Kawartha Lakes.” 

The WE ARE THE ROSS campaign supports the hospital’s highest priority projects, funding $25 million in essential facilities and technology improvements including the expansion of the Emergency Department and ICU, leading-edge diagnostic technology and life-saving bedside equipment.